For each edition of the Jeux du Québec, we partner with Sports Québec to develop a national campaign. In 2016, we had a special mandate: we were involved from the very beginning in creating the visual and graphic identity of this major edition. From the logo to the different slogans, we have built the visual guidelines used by the organizing committee.
We have decided to link the 2016 edition of the Jeux du Québec with the 1976 Olympic Games, as they will be held exactly 40 years later.
Please note that the website is now maintained and updated by the organizing committee.
- Market research
- Communication plan
- Artistic direction
- Slogan drafting
- Graphic design
- Booth and printed material
- Roll-up banners
« We usually work on the promotional campaigns for the Jeux du Québec finals, but it was interesting to create the basis for the visual elements of this special edition. »
Karina Isabelle, Graphic Designer