Économie qui a du coeur
The objective: to promote social economy to the general population, entrepreneurs and policy makers. This project is an initiative of the CRÉ de la Vallée-du-Haut-Saint-Laurent, a Quebec government institution for regional development.
The design elements, such as textures, illustrated stats and characters, are playful and easy to navigate. The strategic planning, development and management of the campaign were also carried out by Zel.
CRÉ de la Vallée-du-Haut-Saint-Laurent
- Strategy and communication plan
- Graphic design
- Video production
- Press relations
- Bus posters
- Roadside signs
- Printed material
« We discovered innovative businesses and, most importantly, very generous people through this project. »
Janick Tétreault-Moïse, Co-Founder and Strategy Director