Campagne Ça vaut de L'or

Campagne Ça vaut de l’or

The goal of this widespread promotional campaign is to attract new workers and residents to the Beauharnois-Salaberry-de-Valleyfield region. The project was financed by over 50 private and public partners. Zel was behind the whole strategy targeting 25-40 year-olds: website, vignettes, artistic direction, media positioning, we did it all! Yep, there were a few sleepless nights before the launch!

Photographer : Pierre Langevin

Client

Beauharnois-Salaberry RCM

Campagne Ça vaut de L'or
Campagne Ça vaut de L'or
Ça vaut de l'or site web
Ça vaut de l'or site web
Ça vaut de l'or médias sociaux

Deployment

  • Strategy and communication plan
  • Website
  • Artistic direction
  • Vignettes production
  • Photos
  • Media positioning
  • Advertisement on V télé and TVA
  • Advertisement on Youtube
  • Online and Google Advertisements
  • Displays in metro stations
  • Graphic design
  • Slogans drafting
  • Editorial advertising
  • Press relations
  • Online community management
  • Newsletters
  • Support during events
  • Promo squad
Ça vaut de l'or slogan
Ça vaut de l'or roll-up
Ça vaut de l'or roll-up
« I am proud to be working on a project that aims to promote my home region. I even learned a lot on where I live and the inspiring people that make it interesting. »

Emilie Niquette, Communications Coordinator

Ça vaut de l'or youtube
Ça vaut de l'or youtube
Ça vaut de l'or infolettres